Social Media Campaigns
In Chapter 13 of the textbook, I learned about social media campaigns. I discovered that they can be used to raise brand awareness, encourage consumers to respond to calls of action, or simply intended to spark the interest of the consumer. The goal of most social media campaigns is to persuade followers to do something, and they usually have a set time limit to act. Businesses utilize social media-only campaigns to keep customers coming back to buy more things. They do this primarily by employing the AIDA model, which stands for attention, interest, desire, and action. They will attract people's attention, spark their curiosity, satisfy their desire, and urge them to act. When it comes to campaigns, this strategy has shown to be the most effective for businesses and is recommended for future ones. When it comes to creating a campaign, the process is rather simple. First you want to set goals, determine a campaign topic, identify the target demographic and budget, choose incentives...