Marketing with Instagram
Chapter five focuses mainly on Instagram and how to use the platform to market. Instagram has more than 1.22 billion active users. Maybe not so surprisingly, most of their users are younger people, with the number of females slightly outweighing the males. Instagram was created in 2010, but only started to be accommodating for businesses in 2016. The platform allowed businesses to market and sell and get their message out through another app. Instagram allowed them to link their website on their profile and allowed them to provide more detailed and important information in their bio. When compared to all the other social media platforms, Instagram is most like Facebook. They both allow you to post pictures and videos which others can like or share. Where Instagram is truly better is with their reels and shopping options. Reels are little videos that are pushed to a user based on whatever the algorithm thinks they will enjoy the most. As a user this can be dangerous because you can go d...