Surviving School

In this chapter we learn how to market with TikTok. In just the past couple of years, TikTok has become one of the most used social media platforms ever. As of January 2022, there are at least 1 billion active monthly users. This has put TikTok’s user base over some of the other social media platforms like Twitter, Pinterest, and Snapchat. At 69%, the primary age group of users for TikTok are between the ages of 13 and 24. Our chapter also tells us that 60% of the users are women. This does not surprise me because I am on TikTok throughout the day. That might be a problem by itself, but I can say that every time I open the app, the first 20 TikTok’s are of girls dancing. Male users make up only 40%, which is a lot higher than I initially thought but after paying more attention, it makes sense as I have started to see a lot more male TikTok users, especially ones that are trying to market their company or product. When it comes to promoting a business on TikTok, there are many ways to d...

Chapter 10 of our textbook talks about marketing on YouTube. Currently, YouTube has close to two billion viewers every month. They also have one of the highest success rates when it comes to promoting ads on a streaming service. Surprisingly, it is primarily used by the male population. That statistic was shocking to me because there seems to be a lot more women YouTubers now then there ever has been, with millions of followers. I would think those followers are other women and girls. When it comes to what age groups watch YouTube, it ranges from 13 to 49 years old. When someone starts using YouTube, its algorithm will prioritize videos by relevance, quality, watch time and likes for the viewer. If you can use YouTubes algorithm correctly, marketing a product will be easy. The marketer can do this by using keywords, having captivating titles and descriptions, using tags, and creating crazy thumbnails. The content of the video also plays a huge roll in the video getting viewed and impor...