Social Media Marketing Chapter 7
In Chapter 7 of "Essentials of Social Media Marketing," I learned how a business can advertise themselves on Snapchat. Snapchat is a social media platform that allows people to send pictures and videos to their friends with the addition of the choice to use filters or just little text boxes. When people think about Snapchat, they primarily think it is a way to communicate with friends and a platform to post videos to show what you are doing. Snapchat can also be helpful for promoting businesses. It is very different from the other social media platforms we have learned about, like Facebook and Instagram. First, what you are going to want to do is create a profile with the name of the business as the username. Once the profile is created, permission will have to be granted to make messages public so that everyone can see them. To do that, go into Settings and make sure that everyone is selected. That way people can see and interact with the businesses story. Once the profile s...