Chapter 3
Chapter 3 covers how to use effective social media calendars and schedules to helps with efforts of maintaining a strong personal brand. The chapter goes in-depth on this topic, particularly in section 10 of the chapter. We learn that the social media content calendar is a subset of a larger marketing campaign calendar. These allow for social media managers to plan, create and schedule content on a weekly or monthly basis. We also learn that every content calendar must contain key themes and dates for the business, including holidays, events, press releases, news announcements, product releases, campaigns, and more. It makes sense that every calendar needs to contain these important dates, but it is not a static document. In fact, the social media content calendar should be a living document with multiple collaborators it on a regular basis as the needs of stakeholders and marketing teams change. Before reading this, I would have thought that posting your message across all socia...