Surviving School

In this chapter we learn how to market with TikTok. In just the past couple of years, TikTok has become one of the most used social media platforms ever. As of January 2022, there are at least 1 billion active monthly users. This has put TikTok’s user base over some of the other social media platforms like Twitter, Pinterest, and Snapchat. At 69%, the primary age group of users for TikTok are between the ages of 13 and 24. Our chapter also tells us that 60% of the users are women. This does not surprise me because I am on TikTok throughout the day. That might be a problem by itself, but I can say that every time I open the app, the first 20 TikTok’s are of girls dancing. Male users make up only 40%, which is a lot higher than I initially thought but after paying more attention, it makes sense as I have started to see a lot more male TikTok users, especially ones that are trying to market their company or product. When it comes to promoting a business on TikTok, there are many ways to d...

In Chapter 7 of "Essentials of Social Media Marketing," I learned how a business can advertise themselves on Snapchat. Snapchat is a social media platform that allows people to send pictures and videos to their friends with the addition of the choice to use filters or just little text boxes. When people think about Snapchat, they primarily think it is a way to communicate with friends and a platform to post videos to show what you are doing. Snapchat can also be helpful for promoting businesses. It is very different from the other social media platforms we have learned about, like Facebook and Instagram. First, what you are going to want to do is create a profile with the name of the business as the username. Once the profile is created, permission will have to be granted to make messages public so that everyone can see them. To do that, go into Settings and make sure that everyone is selected. That way people can see and interact with the businesses story. Once the profile s...