Takeaways from the Textbook

After finally finishing the textbook, I can say that I have learned a lot about all the different social media

platforms, including how to use them effectively for promoting a brand and a business. Each chapter

focused on a different platform, and went into detail about the age, gender and how many people use

each, including how the reaction during Covid. It also gave us a thorough understanding of how to

create a profile, get acclimated on proper use and navigation and showed us how businesses could use

these various platforms to promote themselves. It taught me the differences and techniques of how to

grow an audience, as well as how to publish ads and post promotions to reach a larger audience.

This background also aided me in completing my mimic social assignment. That assignment required

finding the right audience, posting promotions and non-promotions for certain products in the BUHI

line, negotiating and contracting with influencers, and competing against my whole class to see who

could get the most money. Even though we were all familiar in our personal use of social media, our

textbook provided us with in-depth knowledge about the business use of the platforms. The author put

the facts in a straightforward way to minimize any confusion. The chapters were divided into sections to

avoid wasting time reading through the book randomly in search of a specific topic. I believe I now have

a better understanding of social media marketing and its role in promoting a business.

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